With MNTN Performance TV, you can transform CTV into a highly targetable and fully measureable performance channel. We've built software that's simple-to-use, optimizes in real-time, and maximizes conversion-based outcomes. The capabilities listed below are designed to help brands and agencies drive revenue, conversions, and more.
Leverage Premium Quality Inventory
MNTN Performance TV only serves ads on premium inventory via direct deals, ensuring your brand is seen exclusively alongside top-tier programming on trusted networks. Additionally, we only serve streaming TV commercials on televisions. This combination of large screen televisions and premium inventory, what we call Living Room Quality, drives the best possible outcome for your campaigns.
Activate Precision Targeting
Precisely target over 80,000 unique Oracle audiences (without data fees), customized first party audience segments, and your CRM lists. Then reach these audiences across the largest TV-based audience pool in the industry, with access to over 120 million US households, to drive scalable performance.
Enhance Performance with Creative-as-a-Subscription™
For the first time ever, you can get a continuous supply of Connected TV creative included with your Performance TV investment—making it an accessible performance channel for all advertisers. By bridging the gap between creative and performance, you can focus your full investment on driving better results.
Automate Optimizations
MNTN’s automated media buying technology optimizes campaign buying decisions thousands of times per day to drive performance outcomes. This ensures that performance goals are met consistently without any manual work, so you can focus on strategic decisions that improve your campaign performance—like A/B testing creative directly in the software.
Measure Performance with Attribution Built for TV
Our patent pending attribution model, Cross-Device Verified Visits, is tailor-made for tracking Connected TV campaign performance—giving you deterministic attribution, with visits de-duped across other marketing efforts. Measure your results in real-time with MNTN’s fully customizable reporting dashboard, or through key integrations with industry leaders like Google Analytics and Adobe Analytics.
Take Control with a Self-Serve Software
MNTN’s self-serve ad software brings unrivaled performance and simplicity to TV advertising. Getting started with MNTN is simple. There are no contracts or setup fees—just install your pixels, upload your creative, target your audience, and input your budget and goal—that’s it, you’re ready to launch.
